In the fourth lesson concerned the communicative aspect of architecture, I found the speech interesting analogy of the language of advertising with the architecture, and their manifestation in symbols. Looking at the posters advertising such as. Oliviero Toscani for Benetton those of the poster or Ipod, and I reflected on the visual impact on Sciock causing even the most casual passer, and this shock can be nearly as compared to that of the architecture of Gehry or Calatrava, etc. .. in this case the most casual passer can not remain indifferent. But the difference is that search advertising is a very kind of images that produce strong irritation and debates in the viewer, this includes an awareness and a greater strengthening of the name brand, because it speaks badly but it is spoken. Gehry's architecture for the shock that they produce are amazing, you felt the same in front of a Gothic cathedral, and an architecture for "success" must be accepted and lived by people.
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